Alyssa Furth

Alyssa Furth is a seasoned professional with extensive experience in AdTech, MarTech, and eCommerce strategy. As a Senior Manager at Credera since March 2022, Alyssa has advanced from managerial roles to lead critical projects in media activation. Previously, at Horizon Media, Alyssa served as Associate Director of Business Solutions for PayPal, leading cross-channel media measurement, and held various strategic positions managing national media for brands like OMEGA and Golden Corral. Prior roles include developing eCommerce strategies at Night Market and various internships focusing on public relations, organizational development, and communications. Alyssa holds a Bachelor of Science in Human and Organizational Development with a concentration in Corporate Strategy from Vanderbilt University.