Lorena Reinoso Bejarano

Lorena Reinoso Bejarano is a seasoned professional with extensive experience in brand management and marketing, currently serving as a Brand Specialist at Credicorp Capital since July 2020, where responsibilities include leading regional brand transformation projects across multiple countries and developing brand components. Previously held positions include Visual Aids Analyst and Marketing Assistant at the same company, contributing to impactful visual presentations and client engagement campaigns. Prior experience includes working as a Marketing and Communications Assistant at Ultraserfinco, where campaign execution and event management played a pivotal role in enhancing brand visibility, and a Human Resources Intern at DHL Express, focusing on internal client strategies and corporate event logistics. Lorena holds a Specialist degree in Human Talent Management from Universidad Sergio Arboleda, a Diploma in Branding and Brand Communication from Pontificia Universidad Javeriana, and a degree in Social Communication and Journalism from Universidad Sergio Arboleda.