Hajar Benbouzid

Hajar BENBOUZID is a proficient professional in data commercial reporting and marketing automation, currently serving as Manager of Data Commercial Reporting at SG since March 2023, where responsibilities include defining the roadmap and deployment strategy for market ambitions, as well as overseeing project streams and risk identification. Prior experience at Société Générale involved leading the IT strategy for marketing automation projects and managing the migration from UNICA to Adobe Campaign. Hajar's earlier roles included Project Manager and Business Systems Analyst at Synchrone Fr, focusing on eCRM solutions for clients like Air France, and consulting in CRM solutions for Soft Computing and MATIS, including the integration of IBM Unica for marketing campaign management. Academic qualifications encompass a Master 2 in Information Systems and Decision Support from Université Toulouse 1 Capitole.