Jp Caro

JP Caro is a seasoned marketing professional with extensive experience in growth marketing, currently serving as the Director of Growth Marketing at Credit Karma since September 2018. In this role, JP leads a team of 16 marketers focused on performance media buying across digital and offline channels, managing a nine-figure budget to drive profit in member acquisition, retention, and monetization. Previous roles at Credit Karma include Senior Manager and various growth marketing positions overseeing significant budgets in paid search and social media. Prior to Credit Karma, JP held senior management positions at Metric Theory and Growth Pilots, developing and executing strategies for multimillion-dollar advertising budgets across multiple platforms. JP began a marketing career as a Marketing Analyst at MyPoints after obtaining a Bachelor of Arts in Statistics from the University of California, Berkeley.