I have the privilege of leading an exceptional team at Credit One Bank as VP Digital Experience - Head of UX, Mobile App & Digital Platforms. My mission is to create and optimize innovative digital experiences that resonate with our customers, driving engagement and satisfaction across all digital channels. With a proven track record in digital product design and a commitment to excellence, my expertise is currently focused on elevating user experience and steering digital transformation within the financial services industry.
At Credit One Bank, I have built and scaled a digital experience team from a few members to over 50 professionals, establishing a strategic product roadmap and delivering numerous key features and enhancements. Our agile approach and dedication to design thinking have transformed user feedback into impactful, user-centric solutions, significantly improving customer interactions and satisfaction.
My career spans over two decades, during which I have collaborated with some of the world's most prestigious brands, including NBC, Disney, Sony, Electronic Arts, and MGM Resorts International. I am passionate about leveraging data and insights to drive results-oriented innovation in customer-centered experiences, enhance efficiency through design systems, and ensure accessibility in all digital products. I focus on building high-performing teams, fostering cross-functional collaboration, and using advanced methodologies to solve complex user problems and achieve business goals.
Expertise & Skills:
- Digital Product & Service Design
- User Experience (UX) / UX Research
- Design Thinking
- UI Design & Design Systems
- Creative Direction / Art Direction
- Acquisition / Funnel Strategy / Conversion Optimization
- CX Strategy / Journey Management / Customer Lifecycle
- Customer Engagement Strategy
- Digital Accessibility
- Web & Mobile Application Design
- eCommerce
- Technical Architecture
- DesignOps, Workflow Optimization & Agile Development (Certified Scrum Developer®)
- Team Leadership & Performance Management
- Vendor / Partner Management
Client & Brand Experience:
NBC, Bravo, Top Chef, Disney, Electronic Arts, Sony, W Hotels, Caesar’s Entertainment, MGM Resorts, Cirque du Soleil, Credit One Bank, BankWest, Meridias Capital, Atlantis, Gold’s Gym, The Venetian, Palazzo, Boyd Gaming, Borgata Hotel Casino & Spa, Hard Rock, Palms Casino Resort, Tony Robbins, World Series of Poker.
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