Benjamim de Lira

Benjamim de Lira is a seasoned professional in sales planning and performance analysis, currently serving as a Senior Sales Planning & Performance Analyst at Creditas since March 2022. Responsibilities include acting as a focal point for Customer Support planning activities, conducting detailed sales and productivity projections, and assisting in strategy creation for operational efficiency. Prior experience includes roles at Proz as a Commercial Intelligence Specialist, and Kroton where Benjamim held Senior and PL Commercial Planning Analyst positions, focusing on partner channel management, data analysis, and decision-making support for sales strategies. Additional roles in trade marketing at TIM and mechanical project design at STM Sistema Brasil further enhanced analytical and reporting skills. Benjamim holds a Bachelor's degree in Information Systems from Universidade São Judas Tadeu.