Marcelo Rota

Marcelo Rota is a seasoned professional with extensive experience in Customer Relationship Management (CRM) across various roles. Currently serving as CRM Team Lead and previously as CRM Specialist at Creditas since June 2021, Marcelo is responsible for team management, process standardization, campaign planning, and strategic optimization. Prior to this, Marcelo held multiple positions at Accenture Song from November 2015 to June 2021, including CRM Consultant, where responsibilities included leading teams, strategic planning, and data-driven decision-making to enhance customer journeys. Earlier roles include CRM Senior Analyst, CRM Pleno Analyst, Digital Business Analyst Pleno, and Junior, which involved developing omnichannel relationship strategies and performance campaigns. Marcelo's career began as an intern at AD.Dialeto and Foco Traduções Ltda, where foundational skills in client services, campaign management, and marketing were developed. Marcelo holds a degree in Advertising and Public Relations from USCS - Universidade Municipal de São Caetano do Sul.