CreditBook
Muhammad Ali is an experienced Analytics Engineer and Data Analyst at CreditBook since June 2022, where responsibilities include conducting exploratory data analyses, optimizing user journeys through A/B experiment analysis, designing KPIs for product performance measurement, and implementing a robust data consumption layer. Additionally, Muhammad has developed a credit score model to evaluate businesses based on transactional history. Prior experience includes an IT internship at Tapal Tea (Pvt.) Ltd., where an application was designed to significantly reduce inventory put-away and extraction time using the shortest path algorithm. Muhammad holds a Bachelor of Science in Management Science from Lahore University of Management Sciences, with previous education in Pre-Engineering and Science from Adamjee Govt. Science College and The Scholars' Academy, respectively.
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CreditBook
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CreditBook is a digital platform that serves Pakistan’s burgeoning yet underserved Micro, Small, and Medium Enterprises.