Pär Svälas is an accomplished sales professional currently serving as Managing Director of Global Sales at CredoLab since November 2020, where responsibilities include managing and training the sales team and building sales strategy. Prior to this role, Pär held various positions at Ink from February 2010 to November 2020, progressing from Sales Executive to Sales Director, overseeing six sales teams and driving revenue growth. Pär also launched a new product and built a successful sales team from scratch during this tenure. Earlier experience includes roles as a Sales Executive at Absolute World and CLC World Resorts & Hotels. Pär holds an Associate's degree in Communication and Media Studies from Falun Media & Communications, obtained from 2001 to 2003.