Creed
Morgan Hyatt currently serves as a Global Marketing Manager at Creed since February 2024, previously holding the position of Global Marketing Executive. Prior experience includes working as a Marketing & CRM Executive at Chopard from June 2022 to December 2023, where responsibilities included supporting retail and wholesale marketing, digital media, events, e-commerce, and customer relationship management. Prior roles also feature a Communications Assistant at Cartier for a 12-month fixed-term contract, and a Public Relations Intern at CAMILLA AND MARC. An earlier position as an E-Commerce and Digital Marketing Assistant at Cantik Swimwear spanned from November 2015 to April 2018. Morgan Hyatt holds a Bachelor's degree in Business from the University of Technology Sydney, completed in 2020, and attended New England Girls School from 2010 to 2015.
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Creed
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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection. A timeless, modern act of creation: perfume of the past, fragrance of the future.