Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.

Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia.

Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection.

A timeless, modern act of creation: perfume of the past, fragrance of the future.

Beauty & Cosmetics

Creed

Sarah Rotheram

Sami Sahnoun

Aaroon Virk

Giles Gordon

Beatrice Ronfle Nadaud

Charles Pintaud

Corne Krige (MBA)

Sonia Hamizi

Helen Dunham

The Leadership Team at Creed is responsible for setting the strategic direction of the company, ensuring the preservation of its rich heritage while driving innovation in fragrance creation. Comprising the CEO, Group CFO, and Chief Marketing Officer, this team oversees financial health, marketing strategies, and the overall operational excellence needed to maintain Creed's reputation for unparalleled quality and artistry in perfumery. Through their combined expertise, they cultivate a culture of excellence and guide the brand into the future.

Leadership Team

Marketing and Sales

Business Management and Development

Finance and Accounting

Leadership Team

About

Team members

Other teams at Creed

Marketing and Sales

Business Management and Development

Finance and Accounting