The Leadership Team at Creed is responsible for setting the strategic direction of the company, ensuring the preservation of its rich heritage while driving innovation in fragrance creation. Comprising the CEO, Group CFO, and Chief Marketing Officer, this team oversees financial health, marketing strategies, and the overall operational excellence needed to maintain Creed's reputation for unparalleled quality and artistry in perfumery. Through their combined expertise, they cultivate a culture of excellence and guide the brand into the future.