Karla Macedo

Karla Macedo is the Executive Marketing and Communication Manager at Crefisa, where they focus on brand positioning and performance. With over 10 years of experience in the financial and educational sectors, Karla previously served as the Marketing and Communication Manager and Call Center Supervisor at Crefisa. They are skilled in strategic planning, budget control, and leading marketing teams, as well as in optimizing customer journeys through collaboration with IT, UX, and CX teams. Karla holds a degree in Marketing from Sumaré and a postgraduate certificate in Business and Marketing from ESPM.