Riad Couto

Riad Couto is a seasoned professional in management and sales, currently serving as a Store Coordinator at Crefisa since September 2025, where the focus is on leading a sales team for financial products. Previously, Riad held various supervisory roles, including overseeing operations and sales teams at Riachuelo and GRUPO JM - SISBRACON, with a strong emphasis on achieving financial KPIs and team productivity. Extensive experience includes managing sales at Fast Shop S/A, along with roles at Sony and Microsoft, where skills were developed in client interaction, training, and product representation. Riad's educational background includes a degree in Commercial Management from UniCesumar and technical training in Information Technology and Networking from SENAI.