Kierston Powell

Senior Regional Marketing Manager, East at Cresco Labs

Kierston Powell is an experienced marketing professional currently serving as the Senior Regional Marketing Manager for Cresco Labs since March 2023. Previously, Kierston held roles at Ethos Cannabis, transitioning from Digital Performance Marketing Manager to Content and Social Media Manager, where responsibilities included driving revenue growth strategies and executing comprehensive content plans. Kierston also contributed as the Global Marketing Manager at TAIT for six years, leading marketing and communications efforts for a global live event company. Earlier career experiences include marketing and account management at Elite Digital Group and event planning at John Wright Restaurant. Kierston holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from York College of Pennsylvania and an Associate's degree in Business Studies from HACC.

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