Rikkaela Lovitsch

Rikkaela Lovitsch is an accomplished marketing professional with extensive experience in regional and field marketing management across various industries. Currently serving as the Senior Regional Field Marketing Manager at Cresco Labs since April 2021, Rikkaela oversees marketing efforts in Illinois, Michigan, and Ohio. Previous roles include Senior Regional Marketing Manager at Acreage Holdings and Senior Regional Marketing Manager at High Brew Coffee, where responsibilities included managing national events and marketing initiatives. Rikkaela has a proven track record of enhancing brand visibility and driving ROI through strategic programming and collaborative efforts. Rikkaela's career began with a focus on event marketing at TalkingRain Beverage Company and Switch, and education was completed at Columbia College Chicago from 2004 to 2009.