Brett Petersen is a skilled Customer Marketing Leader with over 12 years of experience specializing in retention, expansion, and advocacy within the SaaS industry. Currently serving as the Senior Customer Marketing Manager at Cresta, Brett previously held the role of Director of Customer Marketing at Versapay, where they launched a successful cross-sell program that generated over $200,000 in new expansion revenue. Brett's extensive background includes leadership positions at companies such as BitSight and LogMeIn, where they developed impactful marketing strategies resulting in significant revenue growth and enhanced customer advocacy. Brett earned a Bachelor of Arts in Marketing from Merrimack College.
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