Dana Kappel

Dana Kappel has over nine years of experience in account strategy and client success within digital marketing and influencer services. Currently serving as Manager of Account Strategy for Retail Media at Criteo since June 2019, Dana has previously held roles including Senior Account Strategist and Account Strategist at the same company. Prior to Criteo, Dana was with Social Media Link for nearly five years, where responsibilities ranged from Client Success Manager to Director of Inside Sales, contributing to influencer marketing strategies for brands. Early career experiences include internships at firms such as Stern Advertising, Catholic Charities of Onondaga County, Regan Communications, and the National Institute on Out-of-School Time. Dana holds a Bachelor's degree in Child and Family Studies with a minor in Public Communications from Syracuse University, complemented by a high school education at Needham High School.