Hazel A. is a seasoned marketing professional with extensive experience in campaign management and digital marketing strategies. Currently serving as a Senior Campaign Manager at Criteo since May 2022, Hazel A. oversees bid strategies, budget management, and performance monitoring for Mid-Market and Small Business accounts, while collaborating with cross-functional teams to enhance client outcomes. Previous roles include Account Coordinator at Adikteev, where optimization recommendations and data analysis were key responsibilities, and Seasonal Growth Marketing Consultant positions at Equinox and SoulCycle Inc., focusing on paid media campaign execution and performance metrics. With a foundation in user acquisition strategies at Tilting Point and international growth marketing at TIDAL, Hazel A. possesses strong analytical skills and a data-driven approach to campaign optimization. A graduate of Saint Peter's University with a Bachelor's Degree in Business Administration and Management, extensive knowledge of tools like Tableau and Google Analytics enables targeted strategic insights and successful client engagements.
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