Michael Balabanov

Michael Balabanov is a seasoned professional in the advertising and sales industry with extensive experience in agency development and digital sales. Currently serving as SVP, Agency Development at Criteo since November 2021, Michael previously held high-level positions at The Guardian as SVP, Advertising, North America, and Meredith Corporation as Director of Digital Sales. With a strong background at Oath and Washington Post Digital, Michael has developed expertise in strategic account management and political advertising. Michael began a career in sales and marketing with roles at TJX, Vitamin Water, and Hertz, further enriching a comprehensive skill set. Michael holds a BA in Economics from the University of Massachusetts Amherst.