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Samantha Cloud

Regional Practice Manager, Americas Performance Marketing

Samantha Cloud is an experienced professional in performance marketing and product solutions, currently serving as Regional Practice Manager for Americas Performance Marketing at Criteo since April 2019. In this role, Samantha acts as a product expert and customer advocate, focusing on the execution of product testing and feedback collection to enhance Criteo’s Commerce Growth solutions. Responsibilities include developing custom solutions for enterprise customers, managing social product testing, and collaborating across various teams to drive product adoption. Previous positions at Criteo include Senior Solutions Consultant and Regional Product Solutions Specialist, where Samantha contributed to go-to-market strategies and product launches resulting in significant performance increases for clients. Prior to Criteo, Samantha held various roles at HubSpot, including Inbound Product Coach, where the focus was on customer education and revenue growth. Educational background includes a Bachelor of Arts in Economics from Boston College.

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