Tristan Latour

Tristan Latour is an experienced professional in account strategy and management, currently serving as Senior Manager for Account Strategy in Emerging and Venture Markets at Criteo since September 2016. With a proven track record of overseeing large teams and driving substantial revenue growth, Tristan has led efforts resulting in over $200M in annual revenue while managing 37 FTEs across EMEA. Former roles include Interim Head of Account Strategy for Key Accounts in EMEA, where operational and performance improvements were implemented, and leading teams in various capacities contributing to significant ad revenue in the Benelux, Nordics, Iberia, and Italy regions. Tristan holds multiple degrees from Maastricht University School of Business and Economics, alongside studies at RWTH Aachen University and Universitat de Barcelona. Prior to Criteo, experience includes roles at WeConnect and Henkel, as well as early work in social skills training under the Applied Behavior Analysis program.