Critical Mass Group
Christopher Apodaca is a seasoned sales professional with over 15 years of experience in the beverage industry. Currently serving as a National Account Manager at Critical Mass Group since February 2023, Christopher previously held various roles at Vita Coco from February 2013 to February 2023, culminating in the position of Senior National Account Manager-West. Prior to that, Christopher managed sales teams at ME Fox and Company Inc. and gained valuable experience as a Branch Manager at Red Bull Distribution Company. Early in the career, Christopher developed expertise as a District Sales Leader at Naked Juice and as a Produce Manager at AJ's Fine Foods/Bashas.
This person is not in any offices
Critical Mass Group
A national food and beverage sales management company providing broker, merchandising, and business intelligence services. Critical mass is the point at which a growing company becomes self-sustaining and no longer needs additional investment to remain economically viable. The term is derived from nuclear physics, where critical mass is defined as the smallest mass that can sustain a nuclear reaction at a constant level.