Critical Mass
Abril Canet Lutz has a diverse work experience in the field of email development and marketing. Abril started their career at Tek Experts as a Software Support Engineer specializing in Data Protector. After that, they joined Cheetah Digital as a Deployment Specialist and later became a Senior Deployment Specialist. In 2022, Abril joined Accenture as an Email Marketing Analyst. Currently, they are working at Critical Mass as a Senior Email Developer.
Abril Canet Lutz completed their Bachelor of Engineering (BE) degree in Informática from Universidad Central de Costa Rica. Abril attended the university from 2015 to 2017. In 2013, they studied English at CIDI / Centro de Idiomas for two years. Additionally, Abril obtained a certification as an Adobe Certified Professional - Marketo Engage Business Practitioner from Adobe in March 2023. In 2012, they also completed a Technical Degree in Networks and Computers from Cenfotec, specializing in Informática.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation