Ammad Nasir

Ammad Nasir currently serves as Associate Director of UX at Critical Mass, leading high-profile design projects for BMW's marketing and e-commerce platforms since March 2022. Previously, Ammad held the position of Product Design Lead at CIBC from 2018 to 2021, managing multiple initiatives to enhance website experiences. Prior roles include Instructor in UX & Product Design at General Assembly, Product Design Lead and Lead UX Designer at RBC, Sr. UX Designer at Critical Mass, UX Designer at Johnson Controls, and Product Development Engineer positions at Dutchman Industries and Arvin Meritor. Ammad Nasir holds a BASc in Mechatronics Engineering from the University of Toronto and a Certificate in Introduction to Marketing and Business from Humber College.