BS

Bhargavi S.

Marketing Science Lead, Data Engineering at Critical Mass

Bhargavi S. has a diverse work experience in the field of data engineering, analytics, and marketing science. Bhargavi is currently working as a Data Engineering & Analytics Mentor at SharpestMinds since May 2023.

Prior to this, Bhargavi worked at Critical Mass from May 2021 to October 2022, where they served as a Senior Analyst in Data and Analytics, Marketing Science. Later, they took on the role of Marketing Science Lead, Data Engineering in the same company.

Before joining Critical Mass, Bhargavi worked as a Teaching Assistant at WeCloudData from January 2020 to May 2022.

Bhargavi's earlier experience includes being a Data Science Fellow at SharpestMinds from May 2020 to May 2021. During this time, they developed a customer lifetime value predictive model for non-subscription-based retail businesses and performed customer segmentation based on RFM analysis.

Bhargavi also worked at World Vision Canada as a Data Scientist in Advanced Analytics from March 2020 to April 2021. In this role, Bhargavi contributed to building use cases to demonstrate how flagging customers with risk-of-churn categories in the CRM system can save money. Additionally, they served as an Analyst in Campaign Marketing and Automation, where they used customer data to build marketing campaigns and provided Python training to the team members.

Prior to their experience at World Vision Canada, Bhargavi worked as an Education Professional at the Greater Noida Institute of Technology(Gniot) from August 2018 to May 2019. Bhargavi taught C programming and designed lab sessions for programming practice.

Before that, Bhargavi served as a Technical Trainer at Rajarshi Solutions from June 2017 to May 2018. Bhargavi trained students in Python programming and improved course completion rates through one-to-one mentoring.

Bhargavi'searliest work experience was as an Assistant Professor at ITM Universe - Vadodara from January 2015 to March 2017. In this role, they taught Python, SQL, Unix, and C to students, mentored student projects, and implemented action plans to improve exam scores.

Overall, Bhargavi has a solid background in data engineering, analytics, and teaching, with a strong focus on using data to drive insights and optimize marketing strategies.

Bhargavi S. began their education in 2003, studying Computer Programming and specific applications at Maharaja Sayajirao University of Baroda, Vadodara. Bhargavi completed their Bachelor of Computer Applications (BCA) degree in 2006.

Bhargavi then pursued their Master of Computer Applications (MCA) degree from Sardar Patel University, Vallabh Vidyanagar, starting in 2006 and graduating in 2009. During this time, they focused on Computer Programming, specific applications.

In 2011, Bhargavi S. enrolled in Rajiv Gandhi Prodyogiki Vishwavidyalaya, where they obtained their Master of Technology (MTech) degree in Computer Technology/Computer Systems Technology in 2013.

In addition to their formal education, Bhargavi S. has also obtained several certifications. These include the following courses: Scala Essential Training from LinkedIn Learning, Advanced Google Analytics and Google Analytics for Beginners from Google, Big Data Fundamentals with PySpark from DataCamp, Taming Big Data with Apache Spark and Python - Hands-On! from Udemy, and the IBM Data Science Professional Certificate from Coursera. These certifications were obtained between 2020 and 2021.

Links


Timeline

  • Marketing Science Lead, Data Engineering

    October, 2022 - present

  • Senior Analyst Data And Analytics Marketing Science

    May, 2021