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Critical Mass
- Chris Deslauriers
Chris DesLauriers has extensive work experience in the field of design, with a focus on visual design and user experience. Starting in 2003, Chris completed internships at UTNE Magazine and U4EA Design before moving on to a role as an Art Director at Dewitt Publishing, where they provided creative direction for a monthly collision repair magazine and managed design production workflow. In 2008, Chris joined Thomson Reuters as a Web Designer, designing custom websites for lawyers and other Thomson Reuters brands. From 2011 to 2014, Chris worked as a Visual/UX Designer at Digital River, collaborating with developers and marketing managers to create mobile and responsive e-commerce shopping experiences. Chris also had the opportunity to work as a Freelance Web/Graphic Designer during this time, conceptualizing and implementing design concepts for various clients. In 2014, Chris joined Monitise Create as a Senior Visual Designer, leading visual design for native mobile apps and digital products for clients such as MasterCard, US Bank, and City National Bank. In 2016, Chris joined Epsilon as an Interactive Art Director, before ultimately transitioning to their current role as a Senior Art Director at Critical Mass. Overall, Chris DesLauriers has demonstrated expertise in visual design, user experience, and art direction throughout their career.
Chris DesLauriers earned a Bachelor of Fine Arts (BFA) degree in Graphic Design from Minnesota State University Moorhead. Additionally, Chris obtained a certification in IDEO U Storytelling for Influence from IDEO U in May 2021. Furthermore, Chris has a Completion Certificate in User-Centered Analysis and Conceptual Design from Human Factors International, although the specific month and year for this certification were not provided.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation
