Critical Mass
Chris Hurdiss has had a career spanning several companies and roles in the advertising and marketing industry. Chris recently joined Critical Mass in 2022 as the VP Client Partner. Prior to that, they worked as an Account Director at 9thWonder Agency from 2017 to 2022. Before that, they served as a Business Director at krow communications ltd from 2012 to 2016, where they worked with clients such as Ferrero UK, PayPal, and Le Creuset. From 2011 to 2012, Chris worked as an Account Director at VCCP. Chris also gained experience at JWT as an Account Director from 2006 to 2011, working with clients such as Nestlé, Rimmel London, Baxter's Food Group, and HSBC. Chris started their career in the marketing department of Carey & Fox as a Marketing Coordinator from 2004 to 2006.
Chris Hurdiss attended the University of Central Lancashire from 2001 to 2004, where they obtained a 2:1 degree in Marketing and American Studies. Chris'sfield of study included Marketing, Advertising, and Sociology. In addition, Chris obtained the LegRegs certification from the Institute of Practitioners in Advertising in December 2014.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation