Critical Mass
Karen Jung has a diverse work experience spanning multiple industries and roles. Karen currently works at Critical Mass as a Marketing Science Senior Analyst since October 2022. Prior to this, they worked at Critical Mass as a Marketing Science Analyst from April 2021 to September 2022.
Before their time at Critical Mass, Karen worked at HYPEBEAST as a Marketing Data Analyst from November 2018 to September 2020. Karen also gained research experience at The Chinese University of Hong Kong as a Research Assistant at the Big Data Decision Analytics Research Centre from March 2018 to August 2018.
Additionally, Karen has experience in data consulting at Ogilvy & Mather, where they served as a Junior Data Consultant from January 2017 to February 2018. Karen has also worked as an Associate Trader at Media iQ Digital Ltd from November 2014 to January 2015.
Karen started their career as a Tax Technology Trainee at PwC from January 2013 to August 2013. Karen also gained experience in office administration and web development at University of Waterloo in various roles from 2011 to 2012.
Overall, Karen Jung has demonstrated a strong background in marketing analytics, research, data consulting, and technology. Their work experience showcases their adaptability and versatility in different industries and roles.
Karen Jung completed their Master of Science (MSc) degree in Business Analytics and Decision Sciences from the University of Leeds in 2016. Prior to that, they obtained a Bachelor of Arts, Honours degree from the University of Waterloo between 2009 and 2014. Their Bachelor's degree focused on Business and Political Science, with a specialization in Economics and International Trade. Additionally, Karen Jung has obtained certification in Data Analytics, Big Data, and Predictive Analytics from Ryerson University, although the specific month and year of completion are not provided.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation