Critical Mass
Meghan O'Neill has a solid work experience in the advertising industry. Meghan recently joined Critical Mass as an Associate Creative Director in July 2021. Prior to that, they worked at Crispin Porter Bogusky from November 2019 to July 2021, initially as a Senior Copywriter and later as a Creative until November 2020. Before that, they worked at GSD&M as a Creative from February 2017 to February 2019. Meghan's career began at Heat (advertising not basketball) in October 2015 as a Junior Creative, where they worked until February 2017.
Meghan O'Neill attended Vanderbilt University from 2008 to 2012, where they earned a Bachelor of Arts degree. Their major fields of study were Math and English, with a minor in Managerial Studies in Corporate Strategy. From 2013 to 2015, they attended Miami Ad School-San Francisco and focused on Art Direction.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation