Melis Kaplan Gul

Melis Kaplan Gul has a diverse and extensive work experience spanning multiple industries and roles. Melis is currently working at Critical Mass as the Director of Market Research, a position they have held since April 2023. Prior to that, they worked at the same company as the Market Research Lead from August 2021 to April 2023.

Before joining Critical Mass, Melis worked at Coast Capital Savings as the Manager of Member Insights from March 2019 to August 2021. Melis also worked at Olson Zaltman as a Senior Insight Manager from April 2018 to December 2018.

In 2016, Melis worked as an Associate Director at C Space from November 2016 to August 2017. Prior to that, they held the position of Creative Research Director at FutureBright Research from December 2013 to September 2016. In this role, they managed a large research budget, drove business development, and secured additional budgets from major clients such as L'Oréal and Nestlé.

Melis also gained valuable experience at Ipsos, where they worked as a Group Leader at Ipsos ASI from July 2012 to December 2013. In this role, they managed a quantitative research budget and provided consulting services to key clients including Nestlé, HSBC, and Fiat. At Ipsos, they also acted as a Key Account Leader for Nestlé and published research articles in Mediacat, a leading marketing and communications magazine in Turkey.

Prior to Ipsos, Melis worked at Unilever in various positions. Melis served as the AMET North Brand Development Senior Assistant Manager for Surf & Skip & DIG White Spaces from October 2011 to July 2012. In this role, they worked closely with regional teams to deploy launch plans and managed innovation projects for the brands. Melis also worked as the Brand Building Home Care Consumer Marketing Insight Assistant Manager for Turkey & Iran from July 2010 to October 2011, where they led research for home care brands, provided ongoing insights, and managed projects within budgets and timelines.

Melis began their career as a Graduate Teaching Assistant at Radford University from September 2009 to May 2010. In this role, they assisted with research projects, taught marketing and consumer behavior classes, and conducted directed studies.

Melis also gained experience as a Business Analyst at Atlantic Credit and Finance from February 2008 to March 2009. In this role, they collected and analyzed data, optimized calling schedules, and analyzed collector performance.

Melis's early career includes working as a Business Analyst at Nielsen from February 2006 to December 2006. In this role, they provided consulting services to Unilever, analyzed data, and prepared reports and forecasts.

Overall, Melis Kaplan Gul has a strong background in market research and customer insights, with experience in leadership, consulting, budget management, business development, and project management.

Melis Kaplan Gul's education history includes the following:

Melis studied at The University of British Columbia in 2021, where they completed a program called "Fundamentals of Behavioral Insights."

From 2015 to 2016, they pursued a Doctor of Philosophy (PhD) in Marketing at Istanbul Bilgi University.

In 2008, they began their Master of Business Administration (MBA) degree in Business Administration at Radford University. Melis completed this program in 2010.

Melis'sundergraduate studies were conducted at Mimar Sinan University of Fine Arts from 2000 to 2004. Melis obtained a degree in Statistics during this time.

In addition to their formal education, Melis has obtained a certification in "Behavioural Insights: Fundamentals" from UBC Sauder Continuing Business Studies. Melis completed this certification in May 2022.