Michelle Gerstin

Michelle Gerstin is an experienced strategy professional with a rich background in creative consultancy and branding. Currently serving as VP, Strategy Director at Critical Mass since April 2024, Gerstin previously held the position of Senior Director of Strategy at BCG BrightHouse, where contributions focused on purpose consulting and brand transformation. From August 2014 to June 2022, Gerstin was Group Strategy Director at Havas Worldwide Chicago, leading strategy for major clients such as Hefty and Michelin. Prior experience includes serving as VP, Strategy Director at DDB and roles at PortiCo Research and Leo Burnett. Gerstin's career began at OmniTech Consulting Group as a Research Associate. Gerstin holds a Bachelor of Arts in Psychology from Northwestern University.