Morgan Hendy (Yaholnitsky)

Morgan Hendy (Yaholnitsky) has worked in various roles throughout their career. Morgan is currently employed as a Strategy Director at Critical Mass since April 2022. Prior to this, they worked at William Joseph Communications from June 2019 to April 2022, where they held the positions of Director of Strategy and Senior Strategist.

Before their time at William Joseph Communications, Hendy worked at GABY Inc from May 2015 to September 2018, where they served as the VP of Marketing and Director of Brand Development. In these roles, they oversaw all aspects of the Marketing Team and led strategic branding and marketing efforts for CPG brands. Morgan was responsible for developing and implementing marketing plans, media buys, branding strategies, and promotional communications projects.

Prior to GABY Inc, Hendy worked at ZGM Collaborative Marketing from March 2013 to May 2015 as an Account Manager. In this role, they managed multiple accounts, demonstrated strong communication skills, and effectively handled project development and budget management.

Hendy also gained experience as a Board of Directors - Director of Marketing and PR at The Fashion Business Council from August 2012 to December 2014. Additionally, they worked as a Freelance Communications and Marketing Specialist from July 2012 to February 2013, providing freelance services in the field.

Other notable experiences include working at Erdem Moralioglu Ltd. from May 2010 to April 2012, where they served as an In-House Marketing & PR Manager/ Studio Manager. In this role, they managed marketing and PR initiatives, built relationships with external partners, and assisted in various event planning activities. Morgan also had a brief internship experience at Erdem Moralioglu Ltd. from February 2010 to May 2010.

Earlier in their career, Hendy worked as an Account Coordinator at WONDER from May 2009 to May 2010, where they supported client accounts, engaged in campaign planning, and facilitated internal and client communications. Morgan also worked as an Administrative Assistant/Assistant Stylist at Genlux Magazine from April 2008 to July 2008, and as a Media Manager at Edward Lozzi and Associates for a brief period in 2008.

Overall, Hendy has gained extensive experience in strategy, marketing, branding, and account management throughout their career.

Morgan Hendy (Yaholnitsky) has a strong educational background in business, marketing, branding, and visual communications. Morgan began their education at West Island College Calgary, where they obtained their High School Diploma with Honors and Great Distinction in 2002. Morgan then attended McGill University from 2002 to 2006, earning a Bachelor of Commerce degree with a concentration in Marketing.

In 2004, Morgan also completed a French Language Proficiency Diploma at Eurocentres Language Schools, focusing on French language studies. After graduating from McGill University, they pursued further education at the Institute of Communication Agencies in 2012, where they obtained a CAAP Designation. Unfortunately, the field of study for this particular degree is not specified.

Morgan returned to FIDM (Fashion Institute of Design & Merchandising) in 2007 and completed a Graduate Degree in Branding and Visual Communications. It is worth noting that they had already obtained a degree in marketing from McGill University, and their degree from FIDM is listed separately.

Lastly, Morgan earned an additional certification in the form of the CAAP (Certified Advertising Agency Practitioner) in May 2014. Unfortunately, details about the institution that granted this certification are not provided.

Overall, Morgan Hendy (Yaholnitsky) has completed a Bachelor of Commerce degree with a concentration in Marketing from McGill University, a Graduate Degree in Branding and Visual Communications from FIDM, and has obtained a certification in CAAP.