Critical Mass
Rich Minardi has a diverse work experience history. Rich is currently working as a Marketing Science Senior Analyst at Critical Mass, starting from March 2022. Previously, they were a Web Analyst at BC Ferries from June 2021 to March 2022, where they extracted insights from customer feedback data and built custom applications for internal use.
Before that, Rich held multiple roles at R.A. Malatest & Associates Ltd. Rich worked as a Web Developer from January 2017 to September 2020, and as a Survey Programmer from March 2014 to January 2017. During their time at SFU Urban Studies, from September 2012 to March 2014, they served as a Web Design and GIS Consultant.
Rich also worked as a Community Web Map Developer at Cowichan Valley Arts Council from August 2013 to January 2014. Additionally, they worked as a Surveyor at R.A. Malatest & Associates Ltd. for a brief period from March 2013 to June 2013.
Rich'searliest work experience was as a Teaching Assistant at Simon Fraser University, where they worked from September 2010 to December 2012.
Rich Minardi completed their Bachelor of Arts (BA) degree in Anthropology at Arizona State University from 1995 to 1998. Rich then pursued their Master of Science (M.Sc.) degree in Geography at Simon Fraser University from 2010 to 2012. Additionally, they obtained a certification in "Building a GraphQL Project with React.js" from LinkedIn in April 2021.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation