Critical Mass
Scott Hughes has a diverse work experience spanning over two decades. Scott began their career in 2000 as an eBusiness Analyst at TransAlta Utilities. In 2002, they joined Critical Mass as a Senior Analyst/Planner, where they worked until 2006. Scott then moved up the ranks at Critical Mass, holding various roles such as Planning Director, Director of Insight & Planning, Vice President Insight and Planning, and eventually Vice President Strategy from 2015 to 2019. Since 2019, Scott has been serving as the Executive Vice President at Critical Mass, where they are responsible for developing digital strategies and overseeing the Strategy Department across multiple locations. Scott also leads other strategic services, including Content Strategy, Social Media, and the in-house research Studio called Curious.
Scott Hughes has a Bachelor of Arts (BA) degree in Sociology from the University of Calgary, which they obtained from 1995 to 2000. Following this, they pursued a Bachelor of Commerce (BComm) degree in Management Information Systems from the same university, completing it from 2000 to 2002. Additionally, Scott obtained a certification in Business Analysis from Mount Royal University Continuing Education in January 2010.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation