Critical Mass
Veronica Reeves has a diverse work experience in the fields of motion design, video editing, and animation. Veronica currently works at Critical Mass as a Senior Studio Artist. Veronica previously held positions at veronicamovesit.com, where they worked as a Motion Designer and Video Editor, and at Bow Valley College, where they served as a Motion Design Subject Matter Expert.
Veronica also has experience working for various arts and film festivals, including the Calgary Queer Arts Society's Fairy Tales Queer Film Festival, Calgary Pride, the Banff Centre for Arts and Creativity, the Fairy Tales Queer Film Festival, the Calgary Underground Film Festival, and the Calgary International Film Festival. In these roles, they were involved in technical directing, editing promotional content, and coordinating print traffic for film screenings.
Additionally, Veronica has a background in project management and client relations, having worked as a Project Manager and Video Editor at Binder Productions. Veronica was responsible for editing various types of videos, creating cinematic packages, and managing film festivals.
Overall, Veronica has a strong skill set in motion design, video editing, animation, and project management, with a particular focus on the arts and film industry.
Veronica Reeves completed their Bachelor of Fine Arts (B.F.A.) degree in New Media at The University of Lethbridge, where they studied from 2011 to 2015. Additionally, they have obtained several certifications from the School of Motion, including Expression Session in December 2022, Rigging Academy in April 2021, Intro to 2D Character Animation (Character Animation Bootcamp) in March 2021, Illustration for Motion in March 2020, VFX for Motion in December 2019, Advanced Motion Methods in March 2019, and Principles of Animation (Animation Bootcamp) in March 2018.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation