Critical Mass
Wesley Kwan has diverse work experience in various roles and industries. From 2017 to 2023, they have worked in several companies, including Critical Mass, Virtro Technology, TD, The Gift Designers, Horizon Housing Society, Mount Royal University, and John's Fruit Market. At Critical Mass, they started as a Content Analyst - Freelance in April 2021 before being promoted to Content Analyst in July 2021 and then to Senior Content Analyst in April 2023. At Virtro Technology, they worked as a Digital Media and Technology Communications Specialist from September 2020 to February 2021. Prior to that, they were a Communications and Events Specialist at TD from January 2020 to April 2020. Wesley also has experience as a Communications and Marketing Representative at The Gift Designers from August 2019 to December 2019, a Stakeholder Relations Assistant at Horizon Housing Society from May 2019 to August 2019, and a Content Creator at Mount Royal University from January 2019 to April 2019. In addition, they have worked as a Communications Lead at John's Fruit Market from June 2017 to October 2017.
Wesley Kwan pursued a Bachelor's degree in Public Relations from Mount Royal University between 2016 and 2020.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation