Winston Ho

Winston Ho is a Strategist at Critical Mass, leveraging a strong background in UX research and market analysis. Winston's experience encompasses roles such as Postgraduate Researcher at the London College of Fashion, focusing on the intersection of technology, user experience, fashion, and beauty. Previous positions at Critical Mass included being a Market Researcher & UX Researcher, where Winston developed a new onboarding program for up to 8 researchers and interns, and emphasized the need for increased UX research through business case development. Additional experience includes project coordination and research for the Asian Heritage Foundation Southern Alberta, as well as content creation and social policy research with the ACCT Foundation. Winston holds a Master of Science in Applied Psychology in Fashion from the London College of Fashion and a Bachelor of Arts with First Class Honours in Psychology from the University of Calgary.