Critical Mass
Winston Ho is a Strategist at Critical Mass, leveraging a strong background in UX research and market analysis. Winston's experience encompasses roles such as Postgraduate Researcher at the London College of Fashion, focusing on the intersection of technology, user experience, fashion, and beauty. Previous positions at Critical Mass included being a Market Researcher & UX Researcher, where Winston developed a new onboarding program for up to 8 researchers and interns, and emphasized the need for increased UX research through business case development. Additional experience includes project coordination and research for the Asian Heritage Foundation Southern Alberta, as well as content creation and social policy research with the ACCT Foundation. Winston holds a Master of Science in Applied Psychology in Fashion from the London College of Fashion and a Bachelor of Arts with First Class Honours in Psychology from the University of Calgary.
This person is not in any teams
This person is not in any offices
Critical Mass
18 followers
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation