Zach Chernes

Senior Account Director at Critical Mass

Zach Chernes has a diverse work experience in the advertising and marketing industry. Zach is currently working as an Account Director at Critical Mass since 2022. Prior to this, they held the same position at SwellShark from 2019 to 2021, where they managed a team of five and achieved significant results for clients such as Caesars Sportsbook, CIT Bank, Fundbox, Guardian Life Insurance, and Marla Aaron.

Before SwellShark, Zach worked as an Account Supervisor at McCann New York from 2017 to 2019, where they gained valuable experience in account management. Zach also worked as an Account Supervisor at Publicis from 2015 to 2016, where they played a key role in reinvigorating the Cadillac brand, including launching Cadillac's lifestyle website and implementing a customer-centric digital model.

Zach's career in advertising started as an Account Executive at Havas Worldwide from 2011 to 2015, where they excelled in client management. Zach also had earlier experience as an intern at GlideSlope in 2010 and Eident Sports Marketing in 2009.

Throughout their career, Zach has demonstrated strong leadership skills, delivering successful campaigns, winning new business, and driving growth for their clients.

Zach Chernes obtained their Bachelor of Science degree in Sport Management and Marketing from Syracuse University, where they attended from 2006 to 2010.

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