Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation

Advertising

E-Commerce

Marketing

Media & Entertainment

Retail

Critical Mass

Critical Mass' headquarters in Calgary, Canada

The New York office focuses on media performance, creative technology, and strategic account management for global business.

New York

The Holborn office specializes in strategic marketing, creative design, and data analysis to enhance client engagement and brand performance.

Holborn

This department is responsible for overseeing and coordinating various programs to ensure successful execution and alignment with organizational goals.

Program Management

This department is responsible for conceptualizing and producing visual content and design solutions to enhance brand identity and user experience.

Creative Services

The Creative Services Team at Critical Mass is responsible for crafting innovative and compelling digital experiences that align with client brand strategies and elevate user engagement. Comprising diverse roles such as Art Directors, Copywriters, and Creative Directors, the team collaborates to design and execute visually stunning and strategically driven projects, ensuring each piece resonates with target audiences while pushing the boundaries of creativity in the digital landscape.

Creative Services Team

The Technology Development Team at Critical Mass is responsible for designing and implementing innovative technological solutions that enhance digital experiences for clients. This team, comprising developers, data engineers, and quality assurance specialists, collaborates to create robust applications, optimize systems, and ensure seamless integration of technology into various projects. Their work supports the company's mission to drive digital transformation and elevate client engagement through cutting-edge technology and data-driven insights.

Technology Development Team

The Project Management Team at Critical Mass is responsible for overseeing the successful execution of digital projects from inception to delivery. This team collaborates closely with cross-functional departments to ensure timelines, budgets, and client expectations are met while maintaining high-quality standards. By leveraging strong organizational and communication skills, they drive project alignment with business objectives, facilitate resource allocation, and manage stakeholder engagement, all contributing to the seamless realization of innovative digital experiences for global brands.

Project Management Team

This department focuses on managing client relationships and ensuring their needs are met through effective coordination and service delivery.

Account Management

This department manages and coordinates media planning, execution, and strategy across various platforms and channels.

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Other teams

Creative Services

Creative Services Team

Technology Development Team

Project Management Team

Account Management

Media Operations