CRMBonus
Vinicius Geraldini Arruda currently serves as Finance Director and Head of FP&A at CRMBonus since July 2023. Previously, Vinicius held the position of Head of FP&A at Trybe from November 2021 to July 2023, where responsibilities included structuring processes and managing the team. Prior experience includes roles as FP&A Manager at Stoodi, where key tasks involved performance analysis and budgeting, and FP&A positions at AC Café S.A. and Patria Private Equity, focusing on valuation and performance analysis. Vinicius began a career in finance as an Investment Banking Analyst at Master Minds Capital, utilizing methodologies such as Balanced Scorecard and SWOT, and completed internships at Barclays and in financial reporting and market research. Educational background includes degrees in Economics, Financial Management, Leadership, Market Intelligence, Agile HR, and a postgraduate qualification in Corporate Finance from Live University.
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CRMBonus
A CRMBonus é uma plataforma que utiliza dados e inteligência artificial para maximizar as relações de empresas com seus clientes, transformando cada interação em mais geração de valor para todas as partes envolvidas: crescimento para negócios e felicidade para consumidores. Criada em 2018 com o lançamento do Giftback, uma inteligente e eficiente solução de retenção para o varejo, hoje a CRMBonus apoia a empresas de todos os setores e tamanhos a também atrair e engajar clientes com mais duas avenidas de soluções: o Vale Bonus e o CRM Ads. A CRMBonus tem hoje mais de 350 especialistas que se dividem entre São Paulo e Joinville, e já levantou R$ 680 milhões de alguns dos mais respeitados fundos de investimento em venture capital como BOND, Igah, Riverwood, Softbank e Valor Capital Group.