Adrian Cabrera

Adrian Cabrera has a diverse range of work experience. Adrian is currently working as a Senior Web Data Analyst at Cro Metrics since August 2022. Prior to that, Adrian co-founded a digital marketing business called Itby Jacc in 2014, where they served local SMBs and helped them improve their online presence using data-driven insights from implementing Google Analytics. Adrian also worked at the Illinois Institute of Technology, where they held multiple roles. Adrian was the Director of Marketing and Analytics from January 2022 to August 2022, during which they redesigned the university's website and achieved significant improvements in bounce rate, user engagement, and lead generation. Adrian was also a Web Developer for Marketing & Communications from 2017 to 2022, where they played a key role in migrating the university website to a new system and increasing admission inquiries. Adrian has also gained experience as a Data Analyst Intern and Consultant at the Federal Trade Commission in 2021 and 2020, respectively. In addition, they worked as a Web Developer and Student Assistant at the Illinois Institute of Technology from 2011 to 2016. Prior to that, Adrian worked as a Field/Support Technician at Outsource Solutions Group from 2010 to 2013.

Adrian Cabrera has a strong educational background with multiple degrees and certifications. Adrian received a Master of Science degree in Marketing Analytics from the Illinois Tech Stuart School of Business from 2017 to 2021. Prior to that, they obtained a Bachelor's degree in Information Technology and Management from the Illinois Institute of Technology from 2011 to 2013. Adrian also has an Associates degree in Computer and Internetworking Technologies from the College of DuPage from 2009 to 2011.

In addition to their formal education, Adrian has obtained various certifications to enhance their skill set. These certifications include the Fundamentals Certification Exam from FullStory in March 2023, Introduction to Social Media Marketing from Coursera in April 2022, and Introduction to Data Analytics from Coursera in January 2022. Adrian also has certifications in Marketing Analytics Foundation from Coursera in November 2021, Digital Marketing Analytics from ELVTR in December 2020, SEO Foundations from LinkedIn in September 2020, Google Ads (AdWords) Essential Training from LinkedIn in March 2020, Advanced Google Analytics from LinkedIn in February 2020, and Google Analytics Essential Training from LinkedIn in January 2020. Adrian has further certifications, including Excel: PivotTables for Beginners from LinkedIn in October 2019, Advanced Social Advertising Certification from Hootsuite in December 2018, and Social Marketing Certification from Hootsuite in December 2018.

Adrian has earned various certifications from Google as well. These include the Google Analytics Certification in December 2022, Google Ads - Measurement Certification in March 2020, Google Ads Search Certification in February 2020, and Google Analytics Individual Qualification in February 2020. Adrian's education and certifications demonstrate their commitment to continuous learning and the acquisition of knowledge in the fields of marketing analytics, digital marketing, and data analytics.