Crocs Asia
Melissa Tan is a seasoned professional with over 18 years of experience in demand planning and management across various sectors. Currently serving as the Senior Regional Demand Planning Manager for CROCS Singapore since August 2012, Melissa leads demand planning functions for ten markets in the Asia Pacific region, emphasizing collaboration among key stakeholders and improving forecast accuracy. Prior to this role, Melissa worked at adidas group, where responsibilities included streamlining demand planning processes in six South-East Asia markets and managing purchasing activities. Melissa also held positions at DKSH Singapore and CCH Asia Pte Ltd, specializing in product management, sales analysis, and event marketing. A graduate of the National University of Singapore with a Bachelor of Business Administration in Marketing, Melissa’s career reflects a strong focus on operational efficiency and strategic planning.
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Crocs Asia
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Covering the most dynamic group of diverse markets in the group, Crocs Asia is the home of the brand for ASIA-PACIFIC, MIDDLE EAST and AFRICA. With a population equal to over 60% of the world’s population, we proudly accept the responsible to lead and manage the growth engine of the brands future revenue. Operating across wholesale, Retail and e commerce channels we strategically blend own and operated stores, web platforms with franchise partners and powerful wholesale accounts boasting some the region’s most impressive players as our partners.