Luciana Xi

Luciana Xi is an experienced professional in sales and management with a strong background in leading teams and transforming marketplace strategies. Currently serving as VP/General Manager at Crocs since August 2021, Luciana previously held the position of Head of China for Triumph International and served as General Manager for Kipling at VF Corporation. Luciana's extensive career includes significant roles at Nike, focusing on the Greater China region, where responsibilities ranged from Category Sales Director to Senior Category Sales Manager. Additional experience includes strategic sales management at Intec, Dell, and EverCell Bio. Luciana holds a Bachelor’s degree in Trade from Northwestern Polytechnic University.