Pario LIU

Pario Liu is an experienced marketing professional with a focus on the APAC region, particularly in digital and integrated marketing strategies. At Villeroy & Boch, Liu served as Online Marketing Manager, leading a comprehensive marketing campaign in China, including the brand's first ambassador collaboration. Previous roles include Regional Digital Specialist at Jaeger-LeCoultre and Regional Digital Manager at Boucheron, concentrating on branding and digital initiatives across APAC markets. Additionally, Liu has held strategic positions at Richemont as a Marketing Research Assistant and most recently at Chopard as Senior Digital Marketing Manager. Currently, Liu leads the go-to-market efforts for Crocs in the APAC digital space. Liu holds a Master of Science in New Media from The Chinese University of Hong Kong.