Prashansa is a seasoned program and digital category manager with extensive experience in e-commerce and customer experience, currently contributing significantly to Croma's topline as the Ecommerce Manager for Digital products. At Croma, key responsibilities include managing relationships with top partners such as Samsung and Apple, along with leading the online launches of flagship products. Previous roles include Category Manager at Pepperfry and multiple positions at ShopClues, where responsibilities encompassed P&L ownership, revenue management, and cross-functional business strategy projects. Prashansa's earlier experience as an Audit Analyst at KPMG India complements a robust educational background, which includes an MBA in International Business from the Delhi School of Economics and participation in the Tata Bluemint Leadership Program at London Business School.
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Croma
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Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group
