Rachana Haria

Rachana Haria is an accomplished professional with substantial experience in the buying sector, currently serving as a Buyer at Croma since May 2021. Rachana manages over 10 brands in the Washing Machine and Dryer categories, overseeing category demands for more than 500 stores across multiple distribution centers. Responsibilities include negotiations, strategic planning, inventory forecasting, and new product introduction while achieving a 103% target in FY23 for washing machines. Previously, as a Senior Associate in Buying, Rachana honed skills in inventory planning and assortment strategies for various appliances. Rachana also gained valuable insights during internships at GigIndia and Aditya Birla Fashion and Retail Ltd, focusing on application improvements and store operations. Educational qualifications include an MBA from Chetana's Institute of Management & Research and a Bachelor’s degree from K P B Hinduja College of Commerce.