Elaine Hackett

Elaine Hackett has over two decades of experience in product marketing, merchandising, and digital content management. Currently serving as the Product Marketing and Merchandising Director at Cromwell since December 2017, Elaine has held roles such as Head of Merchandising and Digital Content Manager, contributing to the company's status as a leading independent supplier in Europe. Prior to this, Elaine was with RS Components for over 22 years, where responsibilities included leading content strategy for a £350m product category, improving online conversion rates, and developing governance principles for content management. With a strong emphasis on customer insight, commercial value, and continuous improvement, Elaine has demonstrated expertise in driving content success and enhancing customer experiences across multiple markets.