CRONBACH | data-driven relevance
Stefan Sindram is a seasoned professional in strategic planning and data-driven marketing. As the Founder and CEO of CRONBACH since November 2017, Stefan has directed efforts in enhancing marketing relevance. Previously co-founding the Data Marketing Campus, which focused on bridging data literacy for marketers with marketing effectiveness for data experts, service was provided until August 2023. Stefan's background includes roles such as Freelance Strategic Planner at Marken- & Kommunikationsberatung and Head of Strategic Planning at DDB, leading digital and non-digital communication strategies for major clients including Deutsche Telekom and Volkswagen. Additionally, as Strategic Planning Director at FCB Global, work led to numerous industry awards, including 4 national and 3 Euro Effies. Early career experience as a Junior Strategic Planner at J. Walter Thompson Worldwide involved collaborating with prominent brands such as Nestlé and Diageo. Educational credentials include a Diplom-Ingenieurin in Werbewirtschaft & Werbetechnik from Stuttgart Media University.
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CRONBACH | data-driven relevance
WIR BAUEN DIE WIRKSAMSTE ZIELGRUPPENSYSTEMATIK DER WELT. ----------------------------------------- Kein Marketing-Erfolg ohne Verhalten. Und kein Verhalten ohne Antrieb. Wer Wirkung möchte, muss wissen, was Verhalten antreibt – und konsequent danach handeln. Wer das WARUM hinter Verhalten kennt, hat den Schlüssel zu mehr Wirkung in der Hand. Durch die Kombination etablierter psychologischer Modelle mit modernen Analysemethoden können wir aus Daten entschlüsseln, was anderen verborgen bleibt: --> verhaltensrelevante Antriebsmuster. Damit ermöglichen wir es Unternehmen - Zielgruppen besser zu verstehen, - Produkte und Botschaften relevanter zu machen und - diejenigen zu erreichen, die sich dafür begeistern lassen.