Ben Weiss

Ben Weiss is an accomplished entrepreneur and author with extensive experience in the beverage industry. As the Co-Founder of Substratum™ since May 2023, Weiss also serves as the Host of "Billion Dollar Idea," airing on Tuesdays at 9 p.m. Since 2009, Weiss has operated as the Founder and CEO of Bai Brands, overseeing its rise to significant market impact. Additionally, Weiss founded Crook & Marker in 2018, focusing on innovative, organic, zero-sugar beverages. Weiss's authorship of "Basementality" provides insights into the journey of building Bai Brands from the basement to a $1.7 billion enterprise, emphasizing a commitment to challenging industry norms.