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Reyna Orozco

Director Of Ad Operations at Crooked Media

Reyna Orozco has diverse work experience in the media and retail industries. Reyna currently holds the position of Director of Ad Operations at Crooked Media, where they have been since 2020. Prior to this, they worked as a Senior Ad Operations Manager and Ad Operations Manager at the same company.

Before joining Crooked Media, Orozco worked at Cadence13 from 2017 to 2020, where they served as the Director of Traffic & Integrations, West Coast.

Reyna also has experience in retail, having worked at Lorna Jane as an Assistant Shop Manager in 2016. In this role, they were responsible for driving results, coaching and inspiring team members, and managing recruitment and succession planning. Reyna also handled social media management and maintained the brand image through visual merchandising and marketing campaigns.

Orozco has a background in sales planning as well. In 2016, they worked at iHeartMedia as a Sales Planner.

Their earlier experience includes working at Westwood One as a Senior Traffic & Inventory Manager from 2005 to 2014, and at Premiere Networks as a Senior Traffic Coordinator from 2003 to 2005. In these roles, they managed commercial scheduling, sales planning, and provided training and support to team members.

Reyna Orozco obtained their Bachelor of Arts degree in TV/Radio Broadcasting with an option in Broadcast Journalism from California State University, Los Angeles. Reyna also obtained various certifications from the Institute for Integrative Nutrition, including courses in Gut Health, Emotional Eating Psychology, and Hormone Health. Additionally, they hold the title of Integrative Nutrition Health Coach (INHC), which they earned in October 2015.

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